Built for product teams on established software
Products that have been around for years, are set up differently for different clients, follow strict rules, or depend on a few people who know how it all works.
A good fit: the more of these, the better
- The product has been live for years, with old decisions and old code underneath.
- It is configured differently for different clients, brands or markets.
- It follows rules: compliance, regulation, contracts, payments, health.
- A few people hold the answers, and others queue for them.
- People join and leave: new PMs, contractors, offshore developers.
- The team has started using AI tools, and finds they guess on the product’s details.
- Work ends up in Jira (or another tracker), and some of the team use coding agents.
Where you’ll find these teams
- Health and insurance
- Government and public services
- Finance and payments
- Media and publishing
- B2B platforms
- Software services companies building for clients
Who it helps
Designed to give time back to
Product managers, technical product managers and product owners, and the experts, architects, engineers, testers and new joiners they work with.
Signs off
Heads of product, delivery or engineering. They can see how each feature was designed, who checked it and why it took its shape, and their product’s memory grows with every feature. In large companies, a PMO or transformation team approves new tools.
Not a fit for
- A solo founder working through every decision themselves.
- A team that wants AI to decide what to build.
- A team that wants code changed without anyone reviewing it.
- A small team where everyone is across every decision and the reasons behind it.
Sound like your team?
Bring one real feature you’re planning in the next month.